1. Information We Collect
In operating our website we may collect and process the following data about you:
i. Details of your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, weblogs and other communication data.
ii. Information that you provide by filling in forms on our website, such as when you registered for information or make a purchase.
iii. Information provided to us when you communicate with us for any reason.
iv. Information provided to us when you participate in discussion boards, forums, blogs or wikis or other social media functions on our website.
We may on occasion gather information regarding your computer whilst you are on our website. This enables us to improve our services and to provide statistical information regarding the use of our website to our advertisers where appropriate.
Such information will not identify you personally it is statistical data about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever.
Similarly to the above, we may gather information about your general internet use by using a cookie file. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and the service that we provide to you.
All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular parts of our website.
3. Uses made of the Information
We use information held about you in the following ways:
Information you give to us. We will use this information:
i. to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
ii. to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
iii. to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;
iv. to notify you about changes to our service;
v. to ensure that content from our site is presented in the most effective manner for you and for your computer.
Information we collect about you. We will use this information:
i. to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
ii. to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
iii. to allow you to participate in interactive features of our service, when you choose to do so;
iv. as part of our efforts to keep our site safe and secure;
v. to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
vi. to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).
4. Disclosure of your Information
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties including:
i. Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
ii. Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others
iii. Analytics and search engine providers that assist us in the improvement and optimisation of our site.
iv. Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
We may disclose your personal information to third parties:
i. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
ii. If Pentland Medical Ltd. or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
5. Transmission of Personal Data
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
6. Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at firstname.lastname@example.org.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.